Simplicity • Tranquility • Lifestyle
A lifestyle brand which promotes a balanced way of life through the power of simplicity and tranquility.
The brand features “Lotus”, the symbol of purity and enlightenment. It is surrounded by a deep blue field which signifies the vast energy field of the universe. Drawing inspiration from the earth’s pigments and elements, the visual identity system exemplifies the brand’s philosophy: less is more.
Package Design // Elegance and sophistication through simplicity.
Print Design // Clean, modern layout creates a balanced structure which allows the essence of the product line to shine. Highlighting aesthetics of the brand with a cohesive expression.
SOCIAL MEDIA // Lifestyle and Educational social media contents to explores ancient healing traditions and energy medicine that inspire and empower viewers to reach a higher state of wellness.
STORE DESIGN // Following the principle of “Less is More”, sleek lines and earthy tones are used throughout the store layout and design.