A lifestyle brand created to satisfy our generation’s need for individuality and thirst for on-the-go exploration. INK+IVY captures design inspiration from around the world; emphasizing creativity and fashion; providing products that are innovative, yet practical; making our homes an expression of ourselves that transcends work, play and life.
Sync studio developed the brand identity system and its applications for the INK+IVY. We focused on the contemporary nature of the brand, creating a cohesive visual impression to resonate with the target audience. Through sustainable packaging, urban photography and expressive video, we created a lifestyle brand which is authentic. It speaks to who we are and what we care about.
We came up with a bold logo mark that is reflective of the Millennial’s personalities. The print collateral, web layout, video production and social media contents consistently reflecting its expression. It is also designed with flexibility to encompass the 3 main visual styles of the brand products: Vintage Industrial, Urban Farmhouse and Mid-century Modern.
Incorporating enticing product photography for the consumers of our generation, each catalog depicts the visual aesthetics of the lifestyle, emphasising on unique design features of each product. For ease of navigation, it is organized by different areas of the home. Providing consumer with maxim visual appeal for the ultimate shopping experience.
On trend photography, depicting a uniquely urban lifestyle which is dynamic and authentic.
Creating lifestyle videos to communicate INK+IVY’s brand personality – your life, your space. Elevating the ordinary with style and design.
Sustainable packaging with recycled material and reusable construction to address the concerns of today’s world.