Friends Forever

Overview

Friends Forever is a line of quality pet products designed with love for your furry friends. Sync Design Studio developed brand identity, packaging and product photography / video for both retail and online experience. With so many pet owner/lovers on the design team, we followed are search-led process, interviewing pet owners to understand what they found attractive and effective in a pet brand. The result is a cohesive marketing strategy which creates emotional connection with the pet owners.

Creating a relatable experience for the consumer is the driving force behind our work with Friends Forever. Through user-friendly product packaging, personable photography and whimsical videos, we developed a look and feel that pet owners can relate and feel good about.

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