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Amazon Content Listing
Sync Design Studio developed naming, brand identity, positioning, packaging and product photography / video to market this new line of sleep products that highlights its incredible comfort-driven sleep solutions and innovative technologies. The overall brand positioning market Codi differently from other luxury bedding products. It is friendly, approachable and fun to use. With whimsical graphics, straightforward photography and dynamic videos, it delivers product marketing for today’s consumers.
Codi’s lively personality is delivered through brand identity which is playful and modern. The color palette which accompanies the brand packaging is trendy and outgoing. The product photography and video are focused on the experience of sleep comfort instead of products themselves. Together, they created a spirited personality for the brand which speaks to the millennials.