Overview

"Tao" is a lifestyle brand that embraces the essence of balanced living through the beauty of simplicity and tranquility.

At the heart of our design concept lies the graceful symbol of the "Lotus," symbolizing purity and enlightenment, delicately set against a tranquil deep blue backdrop, representing the vast energy of the universe. Inspired by the earth's natural pigments and elements, our visual identity system beautifully embodies the brand's core philosophy: "Less is more." With a focus on harmonious visuals and a serene color palette, we artfully capture the essence of promoting a balanced and harmonious way of life, while celebrating the timeless allure of simplicity.